REVIEW: Marketing and advertising news in the week's press

Unilever Bestfoods has appointed Bartle Bogle Hegarty to the

international creative account for its olive oil brand Bertolli. The

account is said to be worth pounds 30 million globally. BBH won the work

in a pitch against Ogilvy & Mather and McCann-Erickson. Unilever is

looking to launch the product as a global brand. - General release.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus