REVIEW: McDonald's and Unicef form marketing alliance

McDonald's and Unicef have formed a cause-related global marketing alliance. The first fruits of this partnership will be November's World Children's Day, which will aim to raise fund's for both Unicef and local children's organisations throughout the world. - Marketing.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus