REVIEW: Procter & Gamble appoints Saatchi & Saatchi

Procter & Gamble has appointed Saatchi & Saatchi as its global agency for the Pampers brand, moving its North American account, valued at between £35 million and £50 million, from Bcom3 Group's D'Arcy Masius Benton & Bowles. Saatchis already handles the account in the UK and throughout Europe. - The Wall Street Journal Europe.

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