Review recap: Amazon and Debenhams

Review recap: Amazon and Debenhams

Amazon has contacted agencies about its $1bn (£760m) global media planning and buying business, putting Initiative on alert. Initiative won Amazon's global media business in 2013.

The ecommerce titan has issued an RFP seeking a media agency to handle promotional campaigns in North America and other markets around the world, according to AdWeek.

Neither IPG Mediabrands nor Amazon responded to requests for comment from Campaign.

Debenhams is expected to hold chemistry meetings with agencies at the beginning of next month about its UK advertising account, currently held by J Walter Thompson London.

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus