Review recap: KFC, Peroni

Campaign's weekly round-up of accounts that are up for review across advertising and media.

Colonel Sanders: KFC brand mascot
Colonel Sanders: KFC brand mascot

KFC is looking for a digital and CRM specialist to augment its agency roster after moving its above-the-line from Bartle Bogle Hegarty London to Mother earlier this year. 

A request for information has been sent to agencies in advance of a pitch process overseen by AAR.

The brand is exploring the option of appointing a single agency that could do digital work as well as CRM, or appointing two separate agencies for each discipline.

Peroni Nastro Azzurro is reviewing its creative requirements following a change in ownership from SABMiller to Asahi Group. The incumbent is M&C Saatchi, which has held the account since 2012.

The appointed agency will be asked to reinforce Peroni’s position as a "super-premium" beer. The work will involve integrated activity. 

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