Review recap: Lego, Electrolux

Campaign's round-up of advertising and media accounts being reviewed.

Electrolux: on the hunt for a creative agency to work across Europe
Electrolux: on the hunt for a creative agency to work across Europe

Lego is reviewing its global media planning and buying requirements, putting Carat on alert in the UK.

Dentsu Aegis' Carat has held the pan-European media business (including the UK) since 2004. Meanwhile, Publicis Groupe's Starcom has handled the US business – Lego's largest market – since 2004. 

Electrolux is reviewing its creative requirements across Europe as it aims to become more consumer-focused.

The household-appliances manufacturer is looking for a European agency with digital and consumer experience capabilities and hopes to make a decision by the end of June. The process is being handled by The Burnett Collective.

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