Samsung has issued a pan-European brief to ad agencies as it seeks greater creative consistency across its marketing activity. The electronics giant is believed to want one agency to oversee pan-European work to ensure greater creative consistency and quality control in campaigns for all parts of its business, including home appliances, phones, tablets and TVs.
At the same time, Samsung is holding a creative review for its home appliances in the US. It is believed to have spoken to UK agencies, including Adam & Eve/DDB, about the brief.
Public Health England is reviewing its advertising business for Change4Life, its public-health campaign. M&C Saatchi has held the Change4Life account for eight years.
Godiva, the chocolate brand owned by Pladis, is holding a creative review. It held pitches last week with CHI & Partners, Havas, Mother London and MullenLowe London.
The Glenlivet, Pernod Ricard's single-malt Scotch whisky brand, has kicked off a global creative review. Publicis London is the incumbent.
Great Western Railway is reviewing its creative business. The train operator appointed McCann London in February 2014 with a brief to tell the story of the £15bn being spent to improve Great Western Railway’s services.