When it then sent me an apron, I decided to try it out.
The site loads quickly, but looks dull. The purple and white colour scheme doesn't inspire me and there aren't many pictures on the front page, but navigation is clear. There's a minimum order of £25, but delivery is free if you spend over £75. I was also offered a £10 discount if I spent over £70.
Before I could start, I had to register. The site conveniently filled in my address when I typed in my postcode, so I just had to select a house number. A couple of details later and I could book my delivery time. Ocado offers one-hour delivery slots, so you don't waste a morning waiting for groceries. Timeslots are marked with a green icon if a Waitrose van will be in your area to 'help save fuel'. Sadly, they weren't going to be, so I settled for noon the next day. I was impressed that this slot was available at under 24 hours' notice.
But I was less impressed with the shopping experience. It took four clicks to order a pint of milk, as categorisation is too precise. Halfway through my shop, a new window opened for me to shop in while the total was added up in the old window. And when it came to amending my basket, I could only change one item at a time.
On the plus side, as my total approached £75, the site reminded of the discount; a nice trick that worked. My eventual expenditure was £77.35 - considerably higher than normal. Given my propensity for forgetting items until my order's gone, I was pleased to see I could amend it later.
At 11am the next day, the delivery man, Jeff, called to say he was in the area. Would I object if he delivered the food early? I was happy to accept his offer.
Ocado had made two logical replacements: pre-packed onions and potatoes were replaced with loose-packed equivalents. Jeff drew my attention to them, saving me from reading the shopping list to check myself. Best of all, I got another free gift.
Despite the minor technical glitches, Ocado has got itself a new customer.
And my neighbours think I'm dead posh for having my groceries delivered from Waitrose.