REVIEW: Stef Tiratelli and Alasdair Hirst set up specialist agency

The former Saatchi & Saatchi managing partner Stef Tiratelli and the former Comet marketer Alasdair Hirst have set up a specialist retail agency, Result, and have won the task to help the supermarket chain William Morrison expand into London. Result will work on a £1 million assignment to help to develop the chain's in-store communications strategy. - Marketing.

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