REVIEW: Travelex to sponsor ITV1's coverage of World Cup

Travelex will sponsor ITV1's coverage of the World Cup in a £3 million deal, which puts the international foreign exchange operation on ITV1 for the first time. Granada Enterprises, which was initially seeking bids worth around £4 million, struck the deal after six final offers were submitted by the end of the bidding process last week. Walker Media and SPP handled the negotiations. - General release.

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