REVIEW: Trinity Mirror hires Alisdair Luxmoore

Trinity Mirror has hired the former marketing chief of Dolland &

Aitchison, Alisdair Luxmoore, as head of marketing for The Mirror,

Sunday Mirror and Sunday People. Luxmoore starts the position on Monday.

He will be responsible for the Trinity Mirror advertising task,

currently held by M&C Saatchi, and the media account, held by Zenith

Media. At the optical retailer, Luxmoore oversaw a brand overhaul, which

included ad campaigns starring Burt Reynolds. - General release.