REVIEW: Unilever Bestfoods launches sandwich bars

Unilever Bestfoods is launching branded Bertolli Italian sandwich

bars in a bid to raise the olive oil's profile among affluent urbanites.

The bars, which have already launched in the Netherlands, are part of

Unilever's 3D brand strategy and follow the Ch'a tea cafes and the

failed Lynx barber shop venture. Marketing.



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