REVIEW: Virgin One is holding talks with agencies

Virgin One, the Royal Bank of Scotland-owned brand, is holding talks with agencies about a relaunch strategy in the event of it being forced to drop the Virgin name. RBS plans to keep Virgin One as an independent company within the group. The talks, led by the Virgin One marketing director, Joanna Barnett, include the incumbent, TBWA/London. RBS bought Virgin One last year for £100 million. - Marketing.

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