BSkyB has delayed the launch of its digital TV service until June,
after news that the set-top boxes would not be available until then.
Pace Micro Technology, one of four manufacturers to produce the set-top
boxes, said it would not begin production before June. - General
Direct Line is to pitch itself against the AA, RAC and Green Flag with
the launch of its own breakdown recovery service as it seeks to branch
out from insurance. The service, which will launch by the end of the
year, will replace the company’s existing breakdown cover provided by
Europ Assistance. - Marketing
Brendan O’Neill, chief executive of Guinness, has resigned to take up
the position of chief operating officer at ICI. He is succeeded by
Guinness’s UK managing director and deputy chief executive, Colin Storm.
Guinness and Grand Metropolitan have recently merged to form the global
food and drinks business, Diageo. - General release
Nestle has handed its Carnation Coffee-mate and Sweetened Condensed Milk
accounts to Publicis, giving the agency a place on Nestle’s UK roster.
Publicis has also won the relaunch of McVitie’s Jaffa Cakes from Leo
Burnett, following its work on the United Biscuits brands, Penguin and
Hula Hoops. - General release
Cable & Wireless Communications has announced it is reviewing direct
marketing for the consumer and business market sectors, following last
week’s news that it was to review its media arrangements. Craik Jones
Watson Mitchell Voelkel, which handled much of the direct marketing
around the launch last year, has resigned the account because of a
conflict of interest. - General release
Virgin Radio has awarded its media account to Motive Communications
without a pitch as the station readies itself for a major marketing push
following its takeover by Chris Evans’ outfit, Ginger Productions, in
December. CIA Medianetwork handled the account before Capital launched
its takeover bid. A creative agency review will take place. - General
Doug Clydesdale, former managing director of KP’s crisp division, has
been appointed UK marketing director of Carlsberg-Tetley. After failing
to secure a merger with Bass last year, the brewer is keen to focus on
its core brands, Carlsberg, Tetley’s Bitter and Calders Cream Ale. -
Interfocus has won Lloyds TSB Group’s centralised business banking
account following a three-way pitch against Clark & Taylor and Carlson.
The account was previously split between four agencies. - General
Greene King has put its advertising account up for review. The pounds
1.5 million account has been with Delaney Fletcher Bozell for 15 years.
Greene King’s Wexford brand, held by RPM3, may also be reviewed. -
Webmedia has closed its Website development business. Steve Bowrick, the
chairman, said that Website production was no longer profitable. The
group has decided to focus on its strategic consultancy business.
Webmedia is part-owned by Maurice Saatchi’s Megalomedia. - General
Domino’s Pizza has signed a deal with Sky TV to sponsor the hit show,
the Simpsons. Research shows that Simpsons fans are twice as likely to
order pizza than average 16-34 adults. The deal, put together by Booth
Lockett Makin, will include promotion on the Internet as well as
programme bumpers. - Sunday Times
Saatchi & Saatchi has clinched Procter & Gamble’s pounds 10 million
fruit drink, Sunny Delight, which is to be launched in the UK this
spring. NW Ayer & Partners, New York, which has the US account, was not
considered because of its lack of a global network. - Advertising Age.