REVIEW

BSkyB has delayed the launch of its digital TV service until June, after news that the set-top boxes would not be available until then. Pace Micro Technology, one of four manufacturers to produce the set-top boxes, said it would not begin production before June. - General release

BSkyB has delayed the launch of its digital TV service until June,

after news that the set-top boxes would not be available until then.

Pace Micro Technology, one of four manufacturers to produce the set-top

boxes, said it would not begin production before June. - General

release



Direct Line is to pitch itself against the AA, RAC and Green Flag with

the launch of its own breakdown recovery service as it seeks to branch

out from insurance. The service, which will launch by the end of the

year, will replace the company’s existing breakdown cover provided by

Europ Assistance. - Marketing



Brendan O’Neill, chief executive of Guinness, has resigned to take up

the position of chief operating officer at ICI. He is succeeded by

Guinness’s UK managing director and deputy chief executive, Colin Storm.

Guinness and Grand Metropolitan have recently merged to form the global

food and drinks business, Diageo. - General release



Nestle has handed its Carnation Coffee-mate and Sweetened Condensed Milk

accounts to Publicis, giving the agency a place on Nestle’s UK roster.

Publicis has also won the relaunch of McVitie’s Jaffa Cakes from Leo

Burnett, following its work on the United Biscuits brands, Penguin and

Hula Hoops. - General release



Cable & Wireless Communications has announced it is reviewing direct

marketing for the consumer and business market sectors, following last

week’s news that it was to review its media arrangements. Craik Jones

Watson Mitchell Voelkel, which handled much of the direct marketing

around the launch last year, has resigned the account because of a

conflict of interest. - General release



Virgin Radio has awarded its media account to Motive Communications

without a pitch as the station readies itself for a major marketing push

following its takeover by Chris Evans’ outfit, Ginger Productions, in

December. CIA Medianetwork handled the account before Capital launched

its takeover bid. A creative agency review will take place. - General

release



Doug Clydesdale, former managing director of KP’s crisp division, has

been appointed UK marketing director of Carlsberg-Tetley. After failing

to secure a merger with Bass last year, the brewer is keen to focus on

its core brands, Carlsberg, Tetley’s Bitter and Calders Cream Ale. -

General release



Interfocus has won Lloyds TSB Group’s centralised business banking

account following a three-way pitch against Clark & Taylor and Carlson.

The account was previously split between four agencies. - General

release



Greene King has put its advertising account up for review. The pounds

1.5 million account has been with Delaney Fletcher Bozell for 15 years.

Greene King’s Wexford brand, held by RPM3, may also be reviewed. -

General release



Webmedia has closed its Website development business. Steve Bowrick, the

chairman, said that Website production was no longer profitable. The

group has decided to focus on its strategic consultancy business.

Webmedia is part-owned by Maurice Saatchi’s Megalomedia. - General

release



Domino’s Pizza has signed a deal with Sky TV to sponsor the hit show,

the Simpsons. Research shows that Simpsons fans are twice as likely to

order pizza than average 16-34 adults. The deal, put together by Booth

Lockett Makin, will include promotion on the Internet as well as

programme bumpers. - Sunday Times



Saatchi & Saatchi has clinched Procter & Gamble’s pounds 10 million

fruit drink, Sunny Delight, which is to be launched in the UK this

spring. NW Ayer & Partners, New York, which has the US account, was not

considered because of its lack of a global network. - Advertising Age.