REVIEW

Marketing and advertising news in the week’s press ...

Marketing and advertising news in the week’s press ...



Barclays Bank has decided to stop marketing its b2 savings account amid

doubts over its long-term viability. It has attracted only 9,000

customers since it launched with a pounds 15 million ad blitz through

Banks Hoggins O’Shea last May. Marketing



Benetton, in partnership with the United Nations High Commission for

Refugees, is launching a one-off pan-European press campaign using the

image of a deep red bloodstain on a white field in response to the

crisis in Kosovo. CampaignLive



W. H. Smith is making increasing efforts to target the ’pink pound’.



Despite its current ban on most sex magazines, the retailer has decided

to sell books of lesbian erotica. The Sunday Times



BMW has appointed its German marketing director, Karl-Heinz Kalbfell, to

oversee its entire portfolio of brands on a worldwide basis. Kalbfell’s

appointment as global head of brand and product strategy for the BMW

Group completes the erosion of the role of localised marketing for the

BMW-owned Rover Group. Marketing



BT has linked up with the Swedish company, GratisTel, to develop a

service in which customers receive free phone calls if they agree to

listen to a ten-second ad every two minutes. Marketing



ONdigital, the digital terrestrial television operator, has recruited

Guy Laurence from Planet Hollywood to be its first marketing director.

Laurence will have responsibility for all brand development,

advertising, promotions, direct marketing and public relations.

Marketing



Kingfisher, Europe’s largest non-food retailer, has signed a deal with

the French-based group, Arnault, to develop a pan-European free internet

access provider, called Libertysurf. Marketing



W. H. Smith has launched its own online service, WHSmith Online, which

will provide free internet access and will be offered to every secondary

school in the country. The Guardian



Martin Runnacles, who stepped down as the group marketing director of

Rover Group earlier this month, has taken on the role of managing

director of Qudos Communications, a privately owned marketing

communications company based in Berkshire. General release



A muscular male model is to replace the bikini-clad female beachcombers

in a new pounds 3 million television and cinema commercial for the

Bounty bar, which will go on air this summer. The advertising has been

created by the Paris-based French agency, CLM/BBDO. The Scotsman



The Police Federation has launched an anti-racism advertising campaign

in an attempt to restore the reputation of the force in the wake of the

Stephen Lawrence inquiry. One poster asks ’What do you call a black man

in a BMW?’ The answer is ’a police sergeant on patrol’. General

release



The drinks group, Diageo, has put four of its European spirits brands -

Cinzano, Metaxa, Asback and Vecchia Romagna - up for sale in a move that

could net the company more than pounds 300 million. The Independent.



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