REVIEW

British Sky Broadcasting is finalising a deal to take control of its pounds 1.4 billion interactive television joint venture, Open. It is expected to swap Open shareholdings controlled by HSBC and Mitsushita for shares in BSkyB. General release

British Sky Broadcasting is finalising a deal to take control of

its pounds 1.4 billion interactive television joint venture, Open. It is

expected to swap Open shareholdings controlled by HSBC and Mitsushita

for shares in BSkyB. General release





CIA Medianetwork has lost the pounds 20 million centralised media

business of the financial services giant CGNU, formed through the merger

of CGU and Norwich Union, to MBS Media. MBS was the incumbent on the NU

business. General release





The BBC marketing and communications director, Matthew Bannister, has

announced plans to cut the number of advertising campaigns aired as part

of Greg Dyke’s One BBC review. Changes to advertising policy and future

job losses are part of a cost-cutting drive seeking to slash the pounds

73 million marketing spend by 25 per cent to save pounds 18 million in

the next three years. Marketing Week





ONdigital, the pay-TV joint venture between Granada and Carlton, claimed

it will reach its target of one million subscribers by the end of the

year. It announced a 15 per cent rise in subscriptions for the second

successive quarter. It has also petitioned the Government to break up

its rival, British Sky Broadcasting. General release





WCRS has won the creative account for Guardian Media Group’s online

recruitment site Workthing, which is being launched with a pounds 15

million to pounds 20 million media spend. General release





Granada Media, the media business spun off by Granada Group, raised

pounds 1.3 billion on the first day of trading when it floated on the

stock exchange. General release





Delaney Lund Knox Warren has scooped the pounds 12 million advertising

account for the electronic text service Teletext after pitching against

WCRS, McCann-Erickson, Grey Advertising and Partners BDDH. General

release





Publicis has been appointed to run the pounds 8 million creative account

for the internet classified advertising service Fish4 following a

two-way pitch against Mustoe Merriman Herring Levy. General release





The BV Group, formerly Barnes Vereker, has announced plans to float on

the Alternative Investment Market. General release





Coca-Cola has announced it will use Welsh in advertising for the first

time when it places bilingual posters in 500 shops across north Wales.

Financial Times





Pearson, the media group, will reorganise its new-media operations

following the sudden departure of Michael Foster, the managing director

of FT.com. General release





The former Mirror Group boss, David Montgomery, has teamed up with the

former national newspaper editors Bridget Rowe and David Banks to launch

Yava, an online tabloid that is to be distributed to thousands of pubs.

The Sunday Times





The Royal Mail has finalised its below-the-line agency roster - Yellow

Submarine, Marketing Exploration and Claydon Heeley Jones Mason -

following a statutory review. General release.