Internet marketing magazine Revolution, to launch in the US in
March, will pull in ads that rival American titles cannot attract,
according to ad director Caroline Streeter.
The magazine is hoping to use its position as a niche publication to
attract companies that do not usually advertise.
’A lot of companies won’t advertise in business magazines because the
readership is too general, and the magazines themselves are so thick
that people don’t read the whole thing,’ said Streeter.
’We will be the only monthly title in our sector and, with lower
pagination, our advertisers will gain more prominence.’ US Revolution
will compete with titles such as Advertising Age and Business 2.0, which
is set to go bi-monthly in May.
Streeter is heading a sales team of five, including Andy Gallacher, who
is running the outfit’s West Coast office with a view to capturing the
lucrative Silicon Valley market. The East Coast sales manager is
Katharine Mato, who is based in New York. Streeter is seeking another
The magazine will be the sister title of the UK edition, which launched
in 1997 as a monthly and went weekly in October last year.
The most recent edition of the UK version carried 14 pages of display
ads, 13 pages of recruitment and three pages of classified.
The US title will be distributed to 75,000 marketers via controlled
circulation initially, with an eventual conversion to paid
The cover price will be dollars 4, with an annual subscription set at
dollars 24. Revolution predicts a readership breakdown of around 80 per
cent client marketers and 20 per cent ad agency executives and online
Www.revolutionmagazine. com went live on Monday.