Campaign’s sister title, Revolution, is to go weekly from next
month following its successful run as a monthly magazine.
The move reflects the rapid expansion of the new-media industry and
increased demand for news coverage and recruitment advertising.
Revolution was launched as a monthly magazine in June 1997. Since then,
the market has changed beyond recognition. Just nine months ago,
Freeserve - now a listed company valued at more than pounds 2 billion -
was still just a business plan.
Revolution will publish its final monthly edition at the end of this
month, dated October, and launch in weekly format on 12 October. Jane
Macken, publishing director of Revolution, explained: ’There is a demand
in the market for frequent news coverage from Revolution. This magazine
has also benefited from the explosion in new-media related jobs which,
when we first launched, consisted of two to three pages of advertising,
but has now risen to 15 pages.’
Stovin Hayter, editor of Revolution, added: ’The editorial mix will
remain much the same. We will keep our in-depth features and case
studies, but we will add another layer to the magazine with the ability
to handle harder news and analysis.’
The decision to raise the magazine’s frequency has been spurred by the
increase in classified advertising for new-media-related jobs combined
with the fast pace of change and development in new-media marketing,
e-commerce and online business.
To reflect the move to weekly publication, the magazine will also reduce
its cover price from pounds 2.95 to pounds 2.10. Revolution has a
controlled and paid-for circulation of 16,664.