RHM asks three to pitch for Mr Kipling task

RHM has called in D’Arcy, TBWA GGT Simons Palmer and Saatchi & Saatchi to pitch for the Mr Kipling business after breaking its links with the incumbent agency, Grey.

RHM has called in D’Arcy, TBWA GGT Simons Palmer and Saatchi &

Saatchi to pitch for the Mr Kipling business after breaking its links

with the incumbent agency, Grey.



The decision is part of a larger review, spanning RHM’s entire pounds 15

million portfolio of brands. The review is being conducted through

Agency Insight and is expected to be completed next spring.



Abbott Mead Vickers BBDO will also drop off the roster of agencies at

the end of this month following its decision to resign the Robinson’s

brand. No decision has been taken about which agency will take on the

business.



The latest announcement is good news for D’Arcy, which was thought be

the most likely agency to lose business as a result of the review. Paul

Wilkinson, chairman of RHM, launched an outspoken attack on the network

after it decided to absorb the London agency into a single transatlantic

region and dispense with the job of London chairman.



TBWA handles the advertising for RHM’s Sharwood’s brand, Saatchis has

Bisto and D’Arcy has Hovis. The Advertising Brasserie will continue to

work for RHM on a project basis and is currently handling Paxo.



BBJ Media Services, which handles all media planning and buying for the

RHM Group, is unaffected by the review.