Ribena to embark on crazy golf-themed roadshow

Drink brand Ribena has announced plans to launch a crazy golf-themed experiential roadshow as part of its new 'Ribenary' campaign.

Ribena to include experiential activity in its latest campaign
Ribena to include experiential activity in its latest campaign

The Ribenary Crazy Golf Course tour will kick off in September. Alongside the main activation, the Lucozade Ribena Suntory brand will also host sampling activity.

The experience forms part of a £6m wider campaign that has been designed to target adults aged 16-34. It will include TV advertising, out-of-home advertising and social media competitions.

Hannah Norbury, marketing director for Ribena, said: "The taste of Ribena is very unique, bold and unmistakable, presenting a strong selling point for the brand. 

"We wanted to make sure that our new advertising creative and brand positioning bring to life, not just the taste, but also the feeling of drinking Ribena."

The campaign announcement comes as Tesco revealed its plans to pull the brand from its kids juice drinks range, in a bid to promote healthy living among children.

More: In pictures - TRO creates mixing experience for Ribena

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