Rice Krispies 'flavour' by Glue Isobar

Kellogg's is launching a tongue-in-cheek ad campaign, 'Flavour' to promote its Rice Krispies Squares 'Totally Chocolately' bar.

An online ad on YouTube tries to convince viewers that they will be able to taste the bar by watching and listening to the video. Created by glue Isobar, the ad claims the viewer’s sense of audio visual perception is reset using a complex sequence of images, which then stimulate the taste buds and convey the taste of chocolate.

The ad finishes with the brand’s strapline ‘It’s all lies-they’re not even square!’ The work was created by Lewis Raven and Adam King, with art direction by Victor Woode.