Richard Warren joins Group M Lloyds team

Richard Warren, the former UK chief executive of MullenLowe Group, has joined WPP's Greenhouse Group M, which services Lloyds Banking Group.

Richard Warren joins Group M Lloyds team

He reports to Nick Theakstone, Group M’s UK chief executive, and replaces Mike Smallwood, who has left the business.

Greenhouse Group M was set up in 2015 after WPP won the Lloyds media account, then reported to be worth £100m.

Warren left MullenLowe last year, and has since been working as a strategic consultant to Studio of Art & Commerce.

Last week Group M announced it was looking for a new North America chief executive after Brian Lesser accepted a job with AT&T

The WPP media agency network is in the middle of a wide-ranging restructure. Global chief executive Kelly Clark is overseeing a global merger of Group M agencies Maxus and MEC and trying to turn digital agency Essence into a fourth global media network. 


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