Richemont appoints media agency

- Richemont, the leading luxury goods group, has appointed CIA to its £70 centralised European media business.

- Richemont, the leading luxury goods group, has appointed CIA to its £70 centralised European media business.

CIA will handle the media budget for all of Richemont's brands across Europe after a pitch against Initiative Media, Mindshare and OMD. Brands include Alfred Dunhill, Cartier, Hackett, Montblanc and Chloe.

Philippe Nettre, worldwide media director at Richemont, said: "Our prime objective is to optimise our media effectiveness at Group and brand level. We have chosen CIA for its strong network, its proprietary systems and its qualitative approach to our needs."



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