Richmond "peacekeeper" by Saatchi & Saatchi

Richmond Sausages has released a TV ad claiming that its pork products can prevent wars breaking out between family members at meal times. Saatchi & Saatchi created the spot, its first for the brand since winning the advertising account in 2013. The film shows two warring children being placated after a Richmond peacekeeper arrives and cooks a batch of sausages while delivering a speech. It was created by Allan Stevenson and Andy Vasey, and directed by Andy McLeod through Rattling Stick.


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