Ricoh uses 'Pink Panther' to promote Women's Open

Ricoh Japan, the electronics company, has appointed Haygarth to run a media campaign in London and Manchester, promoting its sponsorship of the Women's British Open.

Ricoh uses 'Pink Panther' to promote Women's Open

Richo's sponsorship of The Open, which takes place in Royal Lytham & St Annes Golf Club In Lancashire from 30 July - 2 August, will be supported by a regional promotional PR campaign. The campaign also aims to raise awareness of the new website, which has been developed by JWT Japan.

Activity features life-sized cut-outs of female golfer Paula Creamer, who has the nickname "the Pink Panther", dressed in a business suit. These will appear around urban commuter areas until early August. PR promotions will also take place in regional press and online titles, with the opportunity to win a Ricoh digital camera.  There is also the chance to win cameras online if people manage to spot the one special cut-out of Paula in a pink outfit.

The website also contains video tips on how to take challenging golf shots.

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