Ridley Scott premieres unsettling 'Alien: Covenant' film at SXSW

Michael Fassbender comes alive as Walter, an android powered by AMD

On the opening night of SXSW, director Ridley Scott teased his upcoming movie "Alien: Covenant," set to debut in May, with a short film called "Meet Walter," after a screening of his 1979 hit "Alien." Created by 3AM, the 2:27 film is a partnership with Fox and technology firm AMD. In a beautifully shot Frankenstein-esque scene, we see the movie’s main character—an android named Walter, played by Michael Fassbender, being pieced together using 3D-printed materials and AMD’s SenseMi technology. The film will be promoted across social channels and is part of a larger #MeetWalter digital campaign, which also includes an interactive website where users can explore Walter’s technological makeup. 

Credits

President, Worldwide Marketing, 20th Century Fox
SVP, Marketing Partnerships, 20th Century Fox
VP, Marketing Partnerships, 20th Century Fox
Director, Marketing Partnerships, 20th Century Fox
VP, Digital Marketing, 20th Century Fox
Director, Social Media, 20th Century Fox
SVP, Publicity, 20th Century Fox
VP, Publicity, 20th Century Fox
Director, Publicity, 20th Century Fox
Agency
3AM
Production Company
Director
Managing Partner, 3AM
Executive Producer, RSA Films
Creative Director, 3AM
Strategy & Marketing AOR AMD
President 48 Communications
Producer
Editor, WildCard
Visual Effects Company
Visual Effects Superviser
Senior Creative, 3AM
Senior Creative, 3AM
Senior Creative, 3AM
Social Strategist, 3AM
Executive Director, Integrated Strategy, 3AM

Featured in this story

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member