Britain’s biggest property website is building on a theme about the excitement of knowing you have found "the one" when looking for a home.
Independent agency Homebrew has created the ads that will also appear on other media as well as TV.
The first TV ad, called "planets aligning", shows "the excitement when everything about a new home falls into place".
Everyday objects such as a baby’s mobile and a cuckoo clock are used to express homeowners’ stories.
Rightmove head of marketing Iain Kennedy said: "The ‘find your happy’ campaign has been hugely successful since its launch last year. Its distinctive message and bold execution is helping us to stand out, whether on TV, mobiles or the high street."
Pete Bradly was creative director and Matthias Hoegg was the director, and the production company was Not To Scale.
Rightmove shares have risen 80 per cent this year and the company told investors it would increase marketing spend as competition from Zoopla and On The Market hotted up.