Rightmove launches first ad campaign with DHM

Rightmove, the property website, has launched its first TV ad since handing its creative account to DHM.

The ad, written by founding partner Dave Dye and directed by Andy Mcleod at Rattling Stick, features people around the country using Rightmove to find their dream home.

Jay Middleton, head of marketing at Rightmove, said: "The 'Britain Moves at Rightmove' campaign reinforces us as Britain's favourite property site.

"DHM have been instrumental in helping us as a strategic and creative partner, understanding our business needs and helping us bring these to life. Rightmove is a part of everyday British life, DHM have helped us communicate this in a very human and engaging way."

Rightmove appointed DHM to handle its estimated £7m advertising account at the beginning of the year. The site previously worked with Hooper Galton.

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