RIM chief marketing officer resigns ahead of PlayBook launch

Research in Motion (RIM), the Canadian owner of the BlackBerry mobile brand, is losing its chief marketing officer Keith Pardy, according to reports.

Keith Pardy: chief marketing officer, Research in Motion (RIM)
Keith Pardy: chief marketing officer, Research in Motion (RIM)

The news of his departure comes ahead of the rollout of its tablet device the Playbook, which is expected to go on sale at the end of March or April.

It comes at a crucial time for the company which is playing catch-up to Apple in the tablet market, following the launch of the iPad 2 last week.

A RIM spokesman said: "Pardy has decided to leave RIM for personal reasons, but will continue working with RIM for the next six months to help with transition."

Pardy joined RIM in December 2009, and was previously senior vice president, strategic marketing and consumer insights at Nokia for five years. Prior to Nokia, he held senior marketing roles at Coca-Cola.

In its latest financial results RIM posted a 40% profit growth for the third quarter of 2010, driven by record sales of BlackBerry handsets.

Market Reports

Get unprecedented new-business intelligence with access to Campaign’s new Advertising Intelligence Market Reports.

Find out more

Enjoying Campaign’s content?

 Get unlimited access to Campaign’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content