JWT's new ad for Rimmel introduces a new range of 'Cool Shine Lipsticks' and features model Kate Moss in what looks like a wet t-shirt competition in the middle of a club dance floor. Dancing to The Bodyrockers 'I Like the Way You Move', the on/off girlfriend of Pete Doherty (back on this week according to reports) catches the lipstick in mid-air, and applies it seamlessly, while being sprayed with jets of water. The ad closes with a shot of the pouting Moss emerging from a swimming pool and the words "shine on". The ad will appear in the UK, Europe, Canada and South Africa.
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