At its beauty pop-up Rimmel will be offering complimentary makeovers, which will include a choice of four Summer of Love-inspired looks – the theme of this year’s festival – and manicures finished in Bestival blue nail polish.
Once beautified, revellers will be able to show off their new look via Rimmel's Instagram booth, and will be given a goody bag, which includes a new, top-secret Rimmel London beauty product.
Rimmel London and Elle are working with newly established agency House of Bestival on the activation.
Jane Kelly, partnerships manager at Elle, told Event: "Bringing the #ELLEBeautyCupboard to Bestival, in association with Rimmel London, is the perfect opportunity to take one of the main Elle editorial pillars and transform it into a consumer experience.
"The #ELLEBeautyCupboard has been transformed both inside and out to reflect the Bestival aesthetic & Summer of Love theme – over the course of the festival we will be offering Rimmel London manicures and makeovers with looks chosen by the Elle Beauty team. We hope that this activation will encourage festival goers to interact with our #RimmelLovesBestival campaign and extend its social conversation."
Other brands activating at Bestival next weekend (11-13 September) include Snog, STA Travel and Nando’s.
More: Five brand activations to see at Bestival
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