Rimmel "I will not be deleted" by BETC London

Rimmel's emotive campaign combats beauty cyber-bullying.

The ad, created by BETC London, features young people who have first-hand experience of the negative effects of cyber-bullying. Rita Ora and Cara Delevingne also share their true stories of facing this issue. The ad was written by Carla Ballecer, Nadia Doherty and Adam Fish, art directed by Felix Heyes, and directed by Nez through Pulse Films.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE