Ringo Starr and Elle Mcpherson star in latest Aviva spot

LONDON - Aviva is launching another celebrity-filled campaign featuring the likes of Ringo Star, Elle Mcpherson and Macaulay Culkin to highlight the fact that the company (formerly Norwich Union) has changed its name.

The ad, created by Abbott Mead Vickers BBDO, sees the celebrities alongside members of the public expressing their opinions about what they expect from an insurance company.

By featuring these diverse viewpoints, the campaign seeks to promote Aviva's commitment to the consumer's needs.

The campaign follows another star-studded ad for the insurer, which launched in December last year.