Campaign Screen and D&AD have named 23-year-old Carl Erik Rinsch
the Best New Director 2001 in their first annual competition.
Supported by getoutthere.bt.com, the competition aims to inject new
blood into the ad industry by finding and showcasing new talent.
Rinsch was selected from almost 100 entries by a 15-strong jury
comprising leading creatives, directors and producers.
The jury president and managing director of Academy, Lizie Gower, said:
'Unlike other awards, this was not a case of looking for clever ideas or
big production values. We were trying to find tomorrow's best director
today and therefore sought talent, innovation and imagination.'
The winning director submitted his university thesis for the
competition, including three test ads for Pepsi, Calvin Klein and
Tampax. 'Rinsch demonstrated remarkable maturity as well as skill in
directing actors,' the editor of Campaign Screen, Lisa Campbell,
Rinsch entered his first film into international festivals at the age of
14. He went on to study arts and, at 21, became Rolling Stone's
The director has been signed to RSA USA on the strength of his final
There were six runners-up who were also presented with awards. They were
Sam Cadman, Daddy, Jim Hosking, Ed Gill, Loic & Aurelian and Peter
'We feel the competition has been a great success and we look forward to
next year,' the chief executive of D&AD, David Kester, said.
Winners received tailor-made prizes and will have their work featured on
Campaign Screen, the D&AD's Bloodbank (www.dandad.org/gettyonebloodbank)