WINNER: Suky Stroud, Zone
Seen both internally and externally as one of the key guardians, and articulators, of Tesco’s online tone of voice. Suky has also been creative lead on a number of other Tesco projects, including the brand’s highly successful Valentine’s Day campaign.
Under Suky’s stewardship, the Tesco Twitter feed has seen follower levels almost quadruple to 330k. The newsroom approach that she pioneered has seen tweets such as one capitalising on rapper Drake’s travails, or sympathising with Taylor Swift’s love woes, win more than 22k likes.
Hey Drake, we’ve got some ready-made wraps too… pic.twitter.com/wprts9aBdN
— Tesco (@Tesco) 22 July 2015
Her successes have led to her named Community Manager Of The Year at the Social Media Buzz Awards, and have recently seen her promoted to senior writer and given complete creative responsibility for two of our biggest FMCG clients: Dairycrest (Frijj) and Kerry Foods (Pure).