Rita Clifton appointed chairman of social enterprise charity

Interbrand chairman Rita Clifton has been appointed as the new chairman of social enterprise charity group BTCV, formerly the British Trust for Conservation Volunteers.

Rita Clifton: appointed chairman of BTCV
Rita Clifton: appointed chairman of BTCV

Clifton, who has also held the positions of chief executive at Interbrand and vice-chairman at Saatchi & Saatchi, and is the current president of the Market Research Society. She will take up her new role on 1 April.

Clifton has a long-term involvement in the environment sector, most recently as a member of independent watchdog the Sustainable Development Commission, and as a trustee of conservation charity WWF.

She has also previously held non-executive directorships at Bupa and Emap.

According to the charity, BTCV supports more than 600,000 people each year through environmental volunteering opportunities, as well as back-to-work and training support.

In 2010, the business-to-business magazine Charity Times named BTCV "Charity of the Year" for its commitment to reducing carbon emissions.

Rupert Evenett, BTCV's current chairman, said: "I am delighted to announce Rita Clifton's appointment. Her impressive track record spans the private and voluntary sectors, and her achievements are outstanding.

"Rita, who has led people-focused organisations, brings considerable strategic, management and international business experience to BTCV.

Clifton said: "Having been involved in environmental and sustainability issues for over 25 years, I strongly believe that we need the kind of positive, hands-on approach that BTCV brings to people and communities."