Ritchie to leave TBWA as merger claims 20

Alasdair Ritchie, the senior vice-president of TBWA International, leaves the agency at the end of this week after seven years in the TBWA network.

Alasdair Ritchie, the senior vice-president of TBWA International,

leaves the agency at the end of this week after seven years in the TBWA

network.



At the same time, as many as 20 staff have been made redundant from TBWA

GGT Simons Palmer as a result of the merger which took place between

TBWA Simons Palmer and BDDP GGT earlier this year. One of the casualties

is Jeff Quilter, who was named head of office services in Campaign’s

fantasy agency last week.



Karen Boardman, the marketing director of TBWA, refused to give exact

numbers, but said: ’We did not make any redundancies when we merged -

instead we took three months to evaluate our needs. Inevitably, there

was a duplication of resources and skill sets, but the agency is in

great shape and we wanted to make sure that we chose the right people to

be involved in our future.’



Most of the redundancies are thought to have come from the account

handling and creative departments, although all departments have been

affected.



When the agencies merged, there were 21 creative teams and as many as

six teams are thought to have been made redundant or left of their own

accord.



Ritchie will not be replaced and intends to stay in advertising. He

said: ’The business is addictive. I stayed on here to bed down some of

the international clients, but when we merged, it was clear that there

were three people and two jobs.’



Ritchie started in advertising in the 70s and in 1979 took a stake in

the renamed Holmes Knight Ritchie, which was bought by the TBWA Group in

1991. Ritchie was responsible for the expansion of the Omnicom-owned

TBWA network in many of the areas outside its home base in the US.

Before the merger, he spent three years as chief executive and president

of TBWA Europe and Australasia.



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