Ritz "Baked to perfection" by Mother

Mother has created an ad for the Mondelez brand's Ritz Bakery line.

The work is part of a £4m integrated campaign for Ritz Crisp & Thin, which launched in 2015, and the new Ritz Bakefuls, oven baked crackers containing 30% less fat than regular crisps.

The campaign includes two 20-second TV spots, airing for 13 weeks from 15 February.

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