Material from the fifth book out of the London restaurant, River Café Two Easy, will feature in two 20-page pull-outs continued in the paper’s Saturday Weekend supplement.
The first week, available on 14 May, will cover antipasti, salads, soup and pasta, while the second edition on 21 May features main dishes, vegetables and deserts.
The promotion will be supported by a television campaign, kicking off on 12 May, alongside radio, online, print and outdoor activity planned and bought by Omnicom media agency, PHD.
An ambient campaign to support the promotion will target visitors to the trendy Borough food market in London with pasta stamped with the words “Real Italian Made Easy”.
Marc Sands, marketing director at Guardian Newspaper, said: “This partnership is a perfect brand fit for the Guardian and one that our readers will really appreciate.
“The activity is part of our ongoing strategy to draw more readers into our brilliant Saturday package.”
By Kevin May
River Café picks Guardian for book promotion
The Guardian will seize on continued enthusiasm for home quality cooking by serialising exclusive recipes from the latest River Café Cookbook.
