River Island "Labels are for clothes" by Studio Blvd

River Island's SS18 campaign mocks outdated and irrelevant labels given to people based on their gender, sexual orientation, ethnicity or religion.

The fashion brand’s fast-paced and colourful ad by Studio Blvd celebrates individuality and seeks to banish labels to clothes rather than people. It features influencers including Daisy Lowe, Chanel Iman and Zack Miko. The campaign was written by Jen Cox, art directed by Callum Walker, shot by photographer Richard Burbridge and directed by Lacey.