Moon has been appointed as the first head of analytics at RKCR/Y&R, in a move to bolster the agency’s analytics offering and develop its capabilities in social media.
He joins the planning department and will report to Rich Edwards, the head of experience planning.
Moon will work with clients including Vodafone, which RKCR/Y&R won the digital pitch for in 2012, adding the account to its existing creative advertising work for the brand.
He will be responsible for increasing the influence of data on creative ideas at the shop, which recently hired Mick Mahoney as its executive creative director from Havas Worldwide London.
Before Fallon, Moon held the head of analytics position at its sister agency Saatchi & Saatchi. He has also worked at MSN and Visit London.
Ben Kay, the chief executive of RKCR/Y&R, said: "Developing a strong analytics capability will allow us to answer our clients briefs more creatively, more robustly and more effectively."