RKCR reveals James Bond-style spot for Quaker Sugar Puffs

The Honey Monster is out to save the world in Rainey Kelly Campbell

Roalfe/Y&R's latest national television and cinema commercial for

Quaker's Sugar Puffs.



The ad, which breaks this week, will target eight- to 12-year-olds and

aims to reinforce the Honey Monster as a hero for children.



The spot sees the Honey Monster perform a series of James Bond-style

heroic stunts. In one scene he stands on top of a lorry being shot at

from a helicopter.



In another, he rides a motorbike over a cliff, but survives when his

parachute opens at the last minute.



The ad was written by Richard McGrann and art directed by Andy

Clough.



It was directed by Matt Judd through Itinerant Films. Media planning and

buying is through MediaVest.



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