RKCR/Y&R gets medieval on BBC4 ad

LONDON - Rainey Kelly Campbell Roalfe/Y&R has created its own medieval band for a new BBC4 trailer.

RKCR/Y&R...new BBC4 medieval season trailer
RKCR/Y&R...new BBC4 medieval season trailer


The ad is backed by a version of Jimi Hendrix's Purple Haze, played on 600-year-old instruments.

Musicians played their parts on such instruments as the kurtle, rebec, shawn, viol, racket, tef and flute.

The ad promotes the BBC4 medieval season, which kicked off on Friday.