RKCR/Y&R invites controversy with shocking BBC race spot

LONDON - Rainey Kelly Campbell Roalfe/Y&R has created a provocative ad to promote BBC2's new season on Britain's white working class.

BBC...new season exploring the white working class
BBC...new season exploring the white working class

Set to Billy Bragg's version of the hymn Jerusalem, the ad consists of a white man, slowly having his face blacked over by handwriting.

Each script represents a different culture or language, including Arabic or Hebrew.

It ends with the line: "Is white working class Britain becoming invisible?"

The first show in the season, a documentary on a working man's club in Bradford, breaks on 7 March.

Other shows in the series will include a look at the impact of Enoch Powell's "rivers of blood" speech, and an examination of the impact of Polish immigration.

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