RKCR/Y&R Local - blog from a high street agency

LONDON - Ad agency RKCR/Y&R has taken up residence on its local high street - to dispense marketing advice and resources to local independent businesses - read how day one went at the RKCR/Y&R Local blog.

RKCR/Y&R Local blog...day one
RKCR/Y&R Local blog...day one

RKCR/Y&R Local blog

The agency, which normally works with clients such as Marks & Spencer, Virgin, Bacardi and Oxfam, is now giving advice to tattoists and pub owners.

Teams of planners and creatives spent day one talking to four business owners in Camden Town about their needs.

The RKCR creative teams will then set about creating marketing campaigns for their new clients.

On Friday, all the work  is set to be displayed at an exhibition at the shop.

The project is being supported by local business organisation Camden Town Unlimited.

RKCR/Y&R Local blog