RKCR/Y&R nets Ecover advertising business

Ecover, the sustainable cleaning brand, has hired Rainey Kelly Campbell Roalfe/Y&R to handle its advertising.

RKCR/Y&R nets Ecover advertising business

The agency won the account without a pitch and will develop work across Europe. 

In 2012, Brave created Ecover’s first major advertising campaign, "feel-good cleaning", in the UK. The £4 million drive covered TV, outdoor, press, digital and social activity. A TV spot showed people dancing while doing their chores, accompanied by James Brown’s I Got You (I Feel Good).

Ecover manufactures laundry, personal-care, washing-up and household cleaning products that do not contain chemicals. 

The company was founded 35 years ago in Belgium.

Ecover did not respond to Campaign’s request to comment. RKCR/Y&R declined to comment.

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