RKCR/Y&R picks up Baxters ad account

Baxters, the family-owned soup and condiments brand, has hired Rainey Kelly Campbell Roalfe/Y&R to handle its advertising activity.

RKCR/Y&R picks up Baxters ad account

RKCR/Y&R, which was  appointed without a pitch, will work on an integrated campaign that will break in the autumn.

The incumbent is Leith, which won the business in 2011. It was previously handled by J Walter Thompson and, before that, The Union.

Baxters is a Scottish-based company that also produces chutneys  and preserves.

Jaspal Chada, its global marketing director, said: "Baxters is a much-loved British brand with a rich heritage, but it also needs to continually evolve.

"We were impressed by RKCR/Y&R’s fresh take on our brand and look forward to partnering with the team there."

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