RKCR/Y&R scoops GHD global ad account

LONDON - Rainey Kelly Campbell Roalfe/Y&R has been awarded the global advertising account for the hair-styling brand GHD.

GHD... appointed RKCR/Y&R
GHD... appointed RKCR/Y&R

The agency beat Atelier, Grey and Miles Calcraft Briginshaw Duffy to the business. The incumbent on the account, TBWA\Manchester, did not repitch.

GHD first called a review of the account last month, following the arrival of Guy Longworth as its new global brand director.

The brand recently found itself in hot water after one of its ads was banned by the Advertising Standards Authority for showing eroticised images in conjunction with religious symbols.