RKCR/Y&R wins £8 million Bank of Scotland ad account

LONDON - Rainey Kelly Campbell Roalfe/Y&R has snatched the £8 million Bank of Scotland ad account from the Edinburgh-based agency Newhaven without a pitch, in the wake of the merger of Lloyds TSB and HBOS.

Bank of Scotland... account move
Bank of Scotland... account move

Newhaven was appointed in 2007 to manage Bank of Scotland’s retail-banking advertising campaigns in Scotland. RKCR/Y&R will now assume that responsibility as the lead creative ad agency.

It is understood that the decision to move the account is part of a realignment strategy within the newly merged company Lloyds Banking Group. 

RKCR/Y&R has handled Lloyds TSB’s advertising since January 2002. The Bank of Scotland is part of the Lloyds Banking Group, which was formed when Lloyds TSB bought HBOS in 2008.

Richard Exon, RKCR/Y&R’s chief execuive, said: "Having beefed up on the digital business of Lloyds TSB last year, it is a great vote of confidence in the agency to now be working on such a fantastic brand as the Bank of Scotland."