The Royal London Society for the Blind has created an initiative to raise awareness that products are too often designed without disabled users in mind. An online film, by Bartle Bogle Hegarty, encourages technology developers to serve the needs of people with disabilities. In the film, different types of people appear to be speaking the words of Professor Stephen Hawking. It was created by Kimberley Gill and Mareka Carter, and directed by Dan Lowe through Ivory London.
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